Founded in 2018 by Joel and Benji Madden (of the band Good Charlotte), Veeps was created to provide a more direct, artist-friendly way to monetize performances. It aims to bring the "front row" experience to fans (VIPs) globally through live and on-demand music performances, concerts, and entertainment events.
The company began a rebranding effort in 2021 after Live Nation Entertainment acquired a majority stake in the company. The following are speculative wordmarks and animation styles that were presented to the company.
Produced by Nowadays Creative