To launch Lamelo Ball’s first signature shoe, the MB.01, we gave Melo full blown alien powers. From telekinesis to being everywhere on court at once, we rolled out these powers through videos revealing a new out-of-this-world ability with each colorway drop. The launch highlights his superhuman talent, showcasing that brash style and playing tribute to his biggest influence: himself.
Rick & Morty Collaboration
There’s only one duo in this multiverse able to match LaMelo’s energy. To announce the collab, Rick and Morty delivered the first pair to Melo himself in a handcrafted drone that took over the Charlotte skies. The shoes sold out online within seconds and even crashed the PUMA site.
Astral Projection Campaign
The "Not From Here" campaign continued for the remainder of the season by placing Melo in two places at once. Through the use 3D planetary backdrops and datamoshing video effects, Melo could jump between the court and far away worlds.
Produced by Nowadays Creative