Kraken believes that crypto is a vehicle for change, a tool with the power to upend the unfair financial system in favor of something better, more inclusive, and made for the 21st-century.
To celebrate the halving, we created a video that speaks to the power and benefits of Bitcoin. The catch was to educate our target in 60 seconds or less, and keep it interesting. Through a video collage with a break-neck pace, we breakdown Bitcoin's principle values: Scarcity, Divisible and Decentralized.
A set of social films helps the fence-sitters understand the direct benefits of using crypto currencies: open 24/7/365, borderless, permissionless, inclusive, and fast.
These videos incorporate a mixed media approach to express the dynamic nature of the currency exchange — featuring live action, archival, and 2D, 3D, and stop motion animation.
Produced by Nowadays Creative